Tenant Engagement App

A tenant engagement app enhances tenant satisfaction and retention by streamlining communication, services, and community engagement within a property. Traditionally, building managers rely on a few contacts within each company to share information, but apps provide a direct communication channel to a larger proportion of building users. These apps can convey a wide range of information, from staff events to ESG strategies, and gather insights through polls and feedback platforms. For an app to be widely adopted, it must be used frequently, akin to the "toothbrush test" of being used twice a day. Amenity apps that integrate access control and desk bookings are popular because they replace the need for access cards or additional software logins. The tenant experience app market is complex, with over 40 apps and 146+ hybrid-work booking solutions globally.

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Navigating this market requires considering service levels, integrations, branding, and case studies of similar buildings. It's important to avoid overlapping app functions and ensure procurement involves multiple departments for efficiency and cost savings. While the industry average for monthly active users is around 30-35%, successful apps can achieve up to 65%. Regularly benchmarking app performance against initial goals helps identify barriers and areas for improvement. An app alone won't deliver results; its functions and content need ongoing management to ensure a successful return on investment. Tenant engagement apps support tenant and visitor journeys in a centralised place, which is crucial as office dynamics evolve. Successful apps enhance experiences, but failures often result from unclear purposes, poor deployment, and lack of management. Tenant apps offer a wide range of functionalities and can be a key differentiator in choosing one product over another. Integrating access control systems into a mobile application can ensure app adoption but may not guarantee engagement with other features. Amenity reservations are a valuable feature, providing easy access to book building amenities and potentially generating additional revenue if these spaces are chargeable.

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Some products integrate with building technology, allowing employees to control lights or adjust heating in specific areas. Mobile apps are also ideal for communicating sustainability initiatives, supporting behavioural change on-site. Service requests can be simplified through the app, enabling tenants to report maintenance issues and receive progress notifications. Community communication features facilitate events and interactions within the tenant community, showcasing the benefits of working in a specific building. Branding the app can raise the profile of the building owner and operator. Engaging with local retailers through the app can provide offers and discounts to the workforce, supporting local businesses and quantifying the office community's impact on the wider community. Real-time notifications keep users informed about building announcements and events.